Evolution Essentials Dealer Training: Empowering Dealers with the Knowledge to Succeed

At Allett we’re committed to ensuring our dealer network is offering the highest levels of support and aftersales to our customers. This is why we host regular training events to equip our dealers with the skills and knowledge necessary to maintain and service our products to the highest standards. This week we hosted our very first Evolution Essentials dealer training event of the year. Led by our very own Technical Specialist, Ian Clayton, this training session was carefully created to provide our dealers with crucial skills in diagnosing electrical faults, carrying out effective repairs and implementing best practices for warranty claims.

A Day of Comprehensive Training

The event was designed to be a full-circle experience. It wasn’t just about learning theories and best practices in a classroom setting—it was about giving dealers the tools and confidence to handle real-world situations they will face on the job. Ian Clayton, with years of technical experience, led our dealers through an intensive curriculum, diving deep into the complexities of diagnosing electrical issues and the methods for conducting precise and efficient repairs.

What set this training apart was the perfect blend of theoretical learning and hands-on practical exercises. Dealers participated in several practical, real-life scenarios that required them to apply what they had just learned in the classroom. This hands-on component ensured they walked away from the training with actual skills, rather than just a theoretical understanding of troubleshooting and repairs. Through this approach, dealers gained the confidence they need to handle any situation that might come their way.

The success of this training lies in the fact that we focus on the bigger picture: the end customer. By training our dealers in these essential skills, we’re ensuring that they can maintain the high standards of service expected from our brand, whether it’s diagnosing and fixing a fault quickly, or processing warranty claims accurately and efficiently. As we know, quick and effective service is key to customer satisfaction, and this is exactly what we aim to provide with our training program.

Why Dealer Training is Crucial for Our Network

Our commitment to dealer training doesn’t just end with learning technical skills—it’s about empowering our network to deliver a world-class aftersales service. Providing our dealers with this level of in-depth technical knowledge is not just beneficial for them but for the customers they serve as well. By ensuring our dealers have the knowledge and tools to keep machines running at peak performance, we help to minimise downtime for customers and extend the longevity of our machines.

When a dealer understands not only how to fix a product but how to do it with care and precision, they contribute to the reputation of the entire brand. Our dealer network is the backbone of our aftersales service, and their expertise plays a huge part in ensuring that customers continue to have the best possible experience with our products.

Ian Clayton, our Technical Specialist, who works closely with our dealer network understands the immense value of well-rounded dealer training. “Dealer training goes beyond just understanding the technicalities—it’s about gaining practical experience that makes a difference on the ground,” Ian explains. “By immersing our dealers in real-world scenarios, we give them the tools they need to make informed decisions quickly and efficiently. This hands-on approach ensures they can deliver exceptional service, solving problems with confidence and precision which directly benefits the customers they serve.”

The technology we use is evolving, and our dealer network needs to be ready for the challenges these advancements bring.

 

A Deeper Dive into Our Manufacturing Process

Our dealers were able to have a behind-the-scenes factory tour. This unique opportunity gave our dealers a closer look at our manufacturing processes, the technology behind our products and the attention to detail that goes into each and every machine we create.

Seeing the products being made first-hand not only helped the dealers appreciate the quality and innovation behind the Evolution range but also gave them a deeper understanding of the inner workings of the machines they service. 

At the end of the day, our focus is on creating a seamless customer experience. From purchasing our products to receiving aftersales support, we want our customers to feel confident in the longevity and reliability of their Evolution machines. This training event is just one way we’re ensuring that our dealers are prepared to provide the level of care and expertise that our brand is known for.

As part of our ongoing commitment to excellence, we’ll continue to offer training programs throughout the year, ensuring our dealers have the most up-to-date knowledge and skills necessary to handle anything that comes their way.

Ian Clayton sums it up perfectly: “Investing in dealer training is investing in the future of our business. A well-trained dealer network ensures our products remain in top condition providing customers with the reliability they expect.” 

Would you like to come on the next course? Express your interest with andrew.salt@allett.co.uk

#allettmowers #dealertraining #evolutionessentials #technicaltraining #customersupport #aftersaleservice #mowers